Success Formula: Common Sense + Knowledge + Resources = Traffic = Sales
Copyright 2009-12 All rights reserved A-BnC Parties
and More, Inc.
(847) 634-6535 Buffalo
Grove, IL 60089
Most people want their house to look warm, attractive and appealing to visitors.
Treat your Website in the same manner. It should be attractive to visitors while
reflecting your business’ personality. Keep in mind, however, just as you can not
construct a building without placing it on a solid foundation, neither can you build
a Website without a sturdy foundation. Too many sites concentrate solely on appearance,
“pizzazz” and flash and ignore the basic building blocks. That’s why I strongly
Publishing your Website is not the
Only Step in your process!
Search Engine Optimization(SEO) is the basic foundation to build a site friendly
to search engines. It starts when you design a Website. The Websites with traffic
know that! They invest the time and the money to attract the visitors, increase
their traffic, and ultimately rack up the sales. They either pay for consultants
or employ people directly to administer the SEO function.
We encourage you to learn the ingredients of Search Engine Optimization. Then put
SEO to work on your site. Do it yourself SEO takes time and patience, what I call
sweat equity. Remember, there isn't just one factor that makes for good Search Engine
Optimization. You must constantly analyze, test and try to improve your SEO to stay
ahead of your competition.
Do It Yourself SEO Applications
Name files, pages, titles, headers, images, anchor text, alt tags and title tags
with descriptive keywords and possibly your company name.
Generate good backlinks (incoming links to your Website from other Websites). Build
backlinks with other local and national businesses and sites. Include directories,
blogs, forums, social networking sites, link exchanges, etc. Don’t be afraid to
share links with competitors!
Structure your site with good internal linking, or page to page navigation. Include
a search function or site map where appropriate.
Research your keywords to see which ones produce greater traffic to your site. Try
to think of words your prospects might type into a search bar. Avoid using words
similar to your competitors’ keywords. Mix words and word strings (phrases) together.
Write good content (information) on your Website. Spiders look for good content
and will index (catalog) it for their search engines. Weave your keywords and keyword
strings into your content. But, do not overload your pages with keywords or you
might be punished for spamming.
For local businesses, combine keywords describing your product or service with your
geographical area. For example: An attorney specializing in DUI defense in the Chicago
area = “Chicago DUI Defense Attorney” as a keyword string.
Add contact information to every page of your site to boost visibility. Do not assume
your visitor will be able to find their way back to your contact page. They may
even want to contact you immediately and reach for their phone. We find lots of
people call us on cell phones (free long distance!) even though we do not have a
toll free number.
Add your Web Site to any print advertising media, business cards, pens, magnets,
etc. Make sure to include as a “closing “tag” on your e-mails. Add it onto your
voice mail messages. Do anything to promote yourself and your Website!
Even if you did not start your site with these basic building blocks,it is not too
late to correct the wrong doing! But you must do this first, before you start to
do it yourself E-Market your Website.
Take these simple, but true steps to do it yourself search engine optimization from
Google’s own Matt Cutts.
This is one of the best Search Engine Optimization primers I have ever seen on one
video. Frankly, if you know how to do all the things listed here, you do not need
my services, at all!
Watch and enjoy. You may need to kick up the volume
Matt Cutts (Google) “lays a little schooling on you” in his discussion about the
use of the meta description in this video. This is the two lines of information
typically displayed after your title tag in the Google (or other search engine) results.
It is generally limited to about 160 characters (including spaces).
In years past Google picked a snippet from your content as it related to a search
query to display under your title tag in their results. However, if you want some
input into the selection, Matt suggests you write a good meta description tag. Google
will “more likely” choose your meta description over a snippet if it is useful (information)
to the query.
So, get some input into what your page describes in search results! He cautions,
however, to have a different meta description Tag for each page. Otherwise Google
will not find them useful. The Excel spreadsheet we developed for you helps to ease
Learn How to Structure your Website for
FREE Search Engine Results!
For no obligation individual mentoring and tutoring
information or Website evaluation, contact MikeY! Dedicated to helping solo-entrepreneurs,
mini and micro-business owners
successfully E-market your business on the Web.
Remember our simple Formula for Successful Marketing on the Web!
Common Sense + Knowledge + Resources = Traffic = Sales
Let JEM Consulting Group Help Your Dreams Blossom into Reality!