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Do It Yourself Web E-Marketing

Success Formula:  Common Sense + Knowledge + Resources = Traffic = Sales

 

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(847) 634-6535                                                                           Buffalo Grove, IL 60089

 

Most people want their house to look warm, attractive and appealing to visitors.  Treat your Website in the same manner.  It should be attractive to visitors while reflecting your business’ personality.   Keep in mind, however, just as you can not construct a building without placing it on a solid foundation, neither can you build a Website without a sturdy foundation. Too many sites concentrate solely on appearance, “pizzazz” and flash and ignore the basic building blocks.  That’s why I strongly emphasize:

 

Publishing your Website is not the

Only Step in your  process!

 

Search Engine Optimization (SEO) is the basic foundation to build a site friendly to search engines. It starts when you design a Website.  The Websites with traffic know that!  They invest the time and the money to attract the visitors, increase their traffic, and ultimately rack up the sales.  They either pay for consultants or employ people directly to administer the SEO function.

 

We encourage you to learn the ingredients of Search Engine Optimization.  Then put SEO to work on your site.  Do it yourself SEO takes time and patience, what I call sweat equity.  Remember, there isn't just one factor that makes for good Search Engine Optimization.  You must constantly analyze, test and try to improve your SEO to stay ahead of your competition.

 

Do It Yourself SEO Applications

 

Name files, pages, titles, headers, images, anchor text, alt tags and title tags with descriptive keywords and possibly your company name.

 

Generate good backlinks (incoming links to your Website from other Websites).  Build backlinks with other local and national businesses and sites.   Include  directories, blogs, forums, social networking sites, link exchanges, etc.  Don’t be afraid to share links with competitors!

 

Structure your site with good internal linking, or page to page navigation.  Include a search function or site map where appropriate.

 

Research your keywords to see which ones produce greater traffic to your site.  Try to think of words your prospects might type into a search bar. Avoid using words similar to your competitors’ keywords.  Mix words and word strings (phrases) together.

 

Write good content (information) on your Website.  Spiders look for good content and will index (catalog) it for their search engines.  Weave your keywords and keyword strings into your content.  But, do not overload your pages with keywords or you might be punished for spamming.

 

For local businesses, combine keywords describing your product or service with your geographical area.  For example: An attorney specializing in DUI defense in the Chicago area  =  “Chicago DUI Defense Attorney” as a keyword string.

 

Add contact information to every page of your site to boost visibility. Do not assume your visitor will be able to find their way back to your contact page.  They may even want to contact you immediately and reach for their phone.  We find lots of people call us on cell phones (free long distance!) even though we do not have a toll free number.

 

Add your Web Site to any print advertising media, business cards, pens, magnets, etc.  Make sure to include as a “closing “tag” on your e-mails.  Add it onto your voice mail messages.  Do anything to promote yourself and your Website!

Even if you did not start your site with these basic building blocks, it is not too late to correct the wrong doing!   But you must do this first, before you start to do it yourself E-Market your Website.

 

 

 

Take these simple, but true steps to do it yourself search engine optimization from Google’s own Matt Cutts.

 

Contact us with any questions,

 visit our blog  for additional articles.

 

See our Web Definitions page

for some basic search engine

optimization definitions.

 

Remember, we are here to help you get optimized!

 

This is one of the best Search Engine Optimization primers I have ever seen on one video.  Frankly, if you know how to do all the things listed here, you do not need my services, at all!  

 

Watch and enjoy.  You may need to kick up the volume

Matt Cutts (Google) “lays a little schooling on you” in his discussion about the use of the meta description in this video.  This is the two lines of information typically displayed after your title tag in the Google (or other search engine) results.  It is generally limited to about 160 characters (including spaces).

 

In years past Google picked a snippet from your content as it related to a search query to display under your title tag in their results.  However, if you want some input into the selection, Matt suggests you write a good meta description tag.  Google will “more likely” choose your meta description over a snippet if it is useful (information) to the query.  

 

So, get some input into what your page describes in search results!  He cautions, however, to have a different meta description Tag for each page.  Otherwise Google will not find them useful.  The Excel spreadsheet we developed for you helps to ease your task.

Learn How to Structure your Website for

FREE Search Engine Results!

 

 

For no obligation individual mentoring and tutoring

information or Website evaluation, contact MikeY!
Dedicated to helping solo-entrepreneurs, mini and micro-business owners

successfully E-market your business  on the Web.

 

Remember our simple Formula for Successful Marketing on the Web!

Common Sense + Knowledge + Resources = Traffic = Sales

 

Let JEM Consulting Group Help Your Dreams Blossom into Reality!