I suggest you adhere to Google suggestions as your primary target when it comes to search engine optimization. Read everything they publish, watch every video and subscribe to every service they offer. Right now they are the leaders and with their command of the search marketplace, that is good enough for me.
Start by downloading the Google Search Engine Optimization Starter Guide. Note: This is a 32 page pdf file requiring adobe reader or the equivalent. Frankly, if you can master the lingo and do everything they suggest, you will never need me nor any other SEO. However, if the going gets tough and you need a mentor or coach to add steroids to your quest, and just get you there faster, give me a jingle at 847-634-6535 or use the contact form.
Updated 12-13-11: From the Google engineer himself, here it is!
