JEM Consulting - Help For Self Employed and Small Business Web Site Owners

Brian Clark of Copyblogger has these 22 suggestions for generating copy for your blog, and as far as I am concerned, business blog as well. Remember the purpose of a business blog is to post new, relevant content to your Web site regularly to attract search engines. This raises your visibility and credibility and says [...]

My boy Gary Vaynerchuk talks about Amazon going into the direct publishing business. This fall they will market 122 books directly to consumers with no middle man involvement. According to Gary this is the first volley of a war to eliminate the middle man in this industry. A similar move was made in the music [...]

I saw this question in my title on a Meetup discussion board earlier and replied:  “No, employers should not secretly monitor Facebook activity. They should overtly monitor and encourage it. Welcome to Gary Vaynerchuk’s ‘The Thank You Economy’.” I also started two five discussion threads on LinkedIn and encouraged viewers to comment there or here [...]

The Buffalo Grove Patch, a Web based ‘community-specific news and information platform’, ran a school event entitled: Stevenson Patriot Savings Cards On Sale. It caught my eye since my wife and I use the card at various participants and have done so regularly for years. It more than pays for itself in savings. Yet, each [...]

I came across this discussion in a LinkedIn group I belong to which was started by Dr. Joy Poskozim, a Chicago dentist. I was impressed since I have been on LinkedIn for a few years and think this is the first discussion I saw started by a dentist. I even congratulated her on her work, [...]

Yes, we see all the bad news as the US market went down, way down yesterday. And as of this writing there is a slight gain on Friday. Hey, U.S. payroll rose in July. A bank may be charging companies to keep money in the bank because there is so much of it (money)? Seems [...]

Larry Kim of WordStream published an article last week which talked about the sources of Google’s revenue stream last year. It kind of blew my mind! Did you know that 97% of Google’s $33.3 billion in revenue, or just a mere $32.2 billion, comes from selling ads? Is that mind boggling? Well no, look at [...]

I was privileged enough to recently view a webinar from Guy Kawasaki called “Semper Social, How To Enchant With Social Media” courtesy of Mari Smith, Social Media Keynote Speaker and Trainer.  Guy is currently a venture capitalist and according to Wikipedia: “..was one of the Apple employees originally responsible for marketing the Macintosh in 1984.”  [...]

The June 27th issue of Advertising Age ran an analysis of the changing population of the United States and its implications for the recovery. It was done by Matt Carmichael and I thought it might be of interest to small business owners with their marketing plans in mind so far as their target market and [...]

As small business owners we have powerful tools available to us to open up dialogues with prospects and customers.  We can get feedback and shift our position to better meet their needs. After all, isn’t that why we are in business? This tool is called social media and it resides on the WEB.  Yet too [...]