JEM Consulting - Help For Self Employed and Small Business Web Site Owners

Here are some real easy instructions on how to embed a YouTube video into your WordPress Web site or blog. You can thus content to enhance the information to attract visitors. Add your comments and act as a ‘curator’ to others. Follow the steps starting with clicking on the ‘share’ button to get your embed [...]

This great video from Business Development University gives you a great BIG clue on what to do with that list of connections you have so diligently gathered on LinkedIn because you listened to me in the first place and grew that base. Let’s assume you did not join LinkedIn to make new friends, but to [...]

Too many LinkedIn profiles do not have links to the profile owner’s Web sites or blogs or merely use  the “generic” default descriptors: “Company Website” or “Blog“.   Well LinkedIn is a phenomenal source of links back to your site, which are good for Google search engine results.  Yes, they may be nofollow links, but [...]

Here is another do it yourself Web marketing tip and hint. Darren Rose talks about the benefits to using video posts on your blog in this video. Although a video takes longer to produce it is much more powerful than mere a blog containing only text and perhaps a photo or illustration. Some of the [...]

My boy Gary Vaynerchuk talks about Amazon going into the direct publishing business. This fall they will market 122 books directly to consumers with no middle man involvement. According to Gary this is the first volley of a war to eliminate the middle man in this industry. A similar move was made in the music [...]

I saw this question in my title on a Meetup discussion board earlier and replied:  “No, employers should not secretly monitor Facebook activity. They should overtly monitor and encourage it. Welcome to Gary Vaynerchuk’s ‘The Thank You Economy’.” I also started two five discussion threads on LinkedIn and encouraged viewers to comment there or here [...]

I am an avid fan of LinkedIn and have used it to take my social business (thank you IBM) networking to new levels. In the past several months I have evolved from being a hunter to being hunted. Two fundamental steps preclude moving to that vaulted level, thereafter you must adhere to some protocols. The [...]

I posted this video on my LinkedIn Additional Resources page as well. I wanted to get it up when I found it and distribute to my email list of job seekers quickly. I reviewed it again after that and summarize it below, adding my comments. Brian Henshey interviewed Bob McIntosh, a LinkedIn expert from Career [...]

I am doing several local presentations in September on LinkedIn for business people and job seekers. Most are free of charge but there is either a slight membership fee ($100 annual) or a per presentation fee for the two ‘career’ centers below. I also present my monthly scheduled two part job seeker’s class on using [...]

No, I am afraid I cannot use Plato’s principles to show people the light of Search Engine Optimization since, by my nature, I would violate his principles and I do not know how to (see 2nd paragraph below) in light of certain personal traits. Some of Plato’s teachings include (and I paraphrase from old notes): [...]