JEM Consulting - Help For Self Employed and Small Business Web Site Owners

No, I am afraid I cannot use Plato’s principles to show people the light of Search Engine Optimization since, by my nature, I would violate his principles and I do not know how to (see 2nd paragraph below) in light of certain personal traits. Some of Plato’s teachings include (and I paraphrase from old notes): [...]

I added some keyword search tools to the SEO Tools page under the Search Engine Optimization page beneath the Tips Hints page.  Please enjoy and contact me with any questions.

I added new tools to my Search Engine Optimization Tools tab a little while ago. These include a page rank tester as well as readability tests.

Matt Cutts, Google Engineer spells out what I have been trying to tell folks. We cannot guarantee number 1 rankings. We strive to increase visitors who convert to prospects who turn into customers with sales. That’s it people, all we can hope to accomplish. I think I heard him say “trophy keywords.” My, oh my. [...]

I read a blog article recently from Dan Paterson. It was called “18 Simple SEO Items Commonly Missed in Web Development” and was published on SEO.com, a high ranking site with lots of traffic. As an aspiring DIY SEO I especially appreciate it where where he says: “a lot of Web developers don’t understand the [...]

This video from Google Webmaster Help is another good insight into how Google ranks your site as it appears on a search engine results page (SERP).  Matt Cutts, Google engineer, says that page ranking is a factor of some 200 different signals.  Much of these are common sense. He cautions you should not be totally [...]

“If you run WordPress, and I do and I love it….”  states Matt Cutts, of Google’s Search Quality group.  Cutts starts discussing WordPress approximately 9:32 into a YouTube video entitled:  Google I/O 2010 – SEO site advice from the experts.  This is an eye opener from someone who is generally recognized as a search engine [...]

A blog, or Web log, is the easiest way to regularly add new content to a Web site.  Google and other search engines constantly search the Web for today’s news, not yesterday’s headlines.  Query matches in search engine results pages are moving to ‘real time’ matches.  This is as opposed to previously historically archived matches, [...]