JEM Consulting - Help For Self Employed and Small Business Web Site Owners

I saw this discussion in the Chicago Business Owners LiNC group, a  small sub group of Linked N Chicago (LiNC)  I belong to.  I stumbled upon it on LinkedIn earlier today and it aroused my curiosity.  The title was:  “How do you maintain confidence through the “dips” as an entrepreneur?”  followed by “All entrepreneurs ride [...]

Larry Kim of WordStream published an article last week which talked about the sources of Google’s revenue stream last year. It kind of blew my mind! Did you know that 97% of Google’s $33.3 billion in revenue, or just a mere $32.2 billion, comes from selling ads? Is that mind boggling? Well no, look at [...]

Matt Cutts from Google talks about content on your landing or home page in this short YouTube video. In general the more content on the landing page the more that GoogleBot has to digest and index.  That includes text, pictures plus captions, stuff the search engine robots can read.  He suggests more content whenever possible, [...]

Dr. Ralph F. Wilson, of Web Marketing Today posted this new video today. He interviews conversion expert Tim Ash about Four Pillars of Trust: Authority. Anybody can write or say almost anything. Who says you are an authority? Transactional Assurances. Convince me I should deal with you or hire you! That is what the prospect [...]

I follow Dr. Ralph Wilson of “Web Marketing Today” and have been for a while.  His site link has been on my DIY WEB Marketing page for some time as recommended. This YouTube video came today in his newsletter update. It is a little intense for newcomers and do it yourselfers, but still worth a [...]

I do not often write dissertations and megillahs, ode to some good friends and clients of mine (Jack and Jerry….went down the hill), but this is one time I felt compelled. Please read it through and I truly do wish for your comments or questions. As Bob said to me at the Buffalo Grove Area [...]

Have you heard the chatter about white hat versus black hat marketing tactics? What about gray (or other color) hat? Do you know what this refers to with regards to Web marketing? In early black and white western movies (prior to movies made in color) the good guys, or heroes, wore white hats while the [...]

I added some keyword search tools to the SEO Tools page under the Search Engine Optimization page beneath the Tips Hints page.  Please enjoy and contact me with any questions.

I added new tools to my Search Engine Optimization Tools tab a little while ago. These include a page rank tester as well as readability tests.

Matt Cutts, Google Engineer spells out what I have been trying to tell folks. We cannot guarantee number 1 rankings. We strive to increase visitors who convert to prospects who turn into customers with sales. That’s it people, all we can hope to accomplish. I think I heard him say “trophy keywords.” My, oh my. [...]