JEM Consulting - Help For Self Employed and Small Business Web Site Owners

“Do you nothing that I say….you must unlearn what you have learned!”  Yoda says to Luke Skywalker after Luke says he will try:  “No, try not!  Do or do not;  there is no try!” In sales, management always points to the current bottom line sales results. End of month:  You had a great sales month! [...]

I do not often write dissertations and megillahs, ode to some good friends and clients of mine (Jack and Jerry….went down the hill), but this is one time I felt compelled. Please read it through and I truly do wish for your comments or questions. As Bob said to me at the Buffalo Grove Area [...]

Matt Cutts, Google Engineer spells out what I have been trying to tell folks. We cannot guarantee number 1 rankings. We strive to increase visitors who convert to prospects who turn into customers with sales. That’s it people, all we can hope to accomplish. I think I heard him say “trophy keywords.” My, oh my. [...]

Here in Chicagoland inclement weather is on the way.  It is a glorious thing to invite someone to view your desktop remotely while you make a PowerPoint demonstration when travel is impossible.  So, here is another small business resource worth noting and using. I have been sharing my thoughts in Beta with the developers of [...]

“Yeah, they had a lot of yards, but yards don’t mean crap. Points do.” Yesterday morning I read this quote attributed to Brian Urlacher of the Chicago Bears NFL football team. It appeared on an AOL news blurb after the Bears upset victory of their arch rival Green Bay Packers on Monday night. I also [...]

I have worn ‘many hats’ in past careers. I spent the past 30+ years as a professional consultative salesperson. I have also been a small business entrepreneur. I know that without sales one’s business does not survive. During my time in sales I learned about several important tools. Two of them are the art of [...]

As you can see from the previous blog post I have a new friend on the WEB. Heather Stephens commented on my blog as I did previously on hers. And, it turns out, we are county neighbors in northern Illinois! She wrote me privately with the following. It is important so I decided to add [...]

Gideon Shalwick is a blogger I follow.  He recently posted a YouTube video called “Why Your Videos Suck“.  You can view it below. In the video Gideon repeatedly talks about What’s In It For Me, the old WIFIM acronym we use in sales. I think this term is a basic Sales 101 philosophy as well [...]

I joined the conversation on a LinkedIn Small Business Forum this morning. The discussion topic was A few days ago, someone said to me, “There are few problems in business that more sales cannot cure”. What are your thoughts on this? The first commenter added It simply demonstrates to me that this person has no [...]

Just this past week Pepsi announced they pulled their Super Bowl advertising after a 23 year run. Last year’s advertising time ran about $3 million on average for a 30 second commercial. Pepsi was one of the largest advertisers and bought several minutes of time. Their advertising dollars will focus in a new direction. One [...]