JEM Consulting - Help For Self Employed and Small Business Web Site Owners

Josh Braaten asks “Could your lack of knowledge of marketing fundamentals be holding you back in your career?”  in his article entitled ‘Six Marketing Fundamentals to Help Advance Your Career‘ on Simply Blog. This is a blog for SimplyHired, one of the job search engines (see Job Search page) I suggest you subscribe to. He lists [...]

This is the conclusion of the post started Wednesday – Job Seekers Can Use Social Media To Successfully Find Work Build Out Your Network on Social Media Mikey: What I talk frequently about is seeking out the tools (applications and sections) appropriate and tell ‘em where your ‘beef’ is at. Join Groups and join the [...]

Virginia Backaitis wrote an article titled “Here’s the drill for using social media to get hired” published on June 5, 2011 for the New York Post.  I draw from its salient points and embellish on the article, which I think is extremely well thought out and presented.  It is a road map to success for [...]

“Do you nothing that I say….you must unlearn what you have learned!”  Yoda says to Luke Skywalker after Luke says he will try:  “No, try not!  Do or do not;  there is no try!” In sales, management always points to the current bottom line sales results. End of month:  You had a great sales month! [...]

I read a blog article recently from Dan Paterson. It was called “18 Simple SEO Items Commonly Missed in Web Development” and was published on SEO.com, a high ranking site with lots of traffic. As an aspiring DIY SEO I especially appreciate it where where he says: “a lot of Web developers don’t understand the [...]

I refer a lot to Matt Cutts of Google.  This new interesting video talks about Google’s new emphasis on long tailed keyword searches.  This was put into effect in one of Google’s upgrades made this past May.  Upgrades are made regularly throughout the year.  If you see something Webmasters refer to as May Day, it [...]

Use this exercise to try to determine words that effectively describe what you do or what services you provide.  You will later translate them to keywords or keyword strings to enhance your Web marketing efforts. Go to a complete stranger with a computer on at Starbucks, Panera or elsewhere.  Offer to buy him/her a cup [...]

Anchor text usually gives your site’s visitors useful information about the content of the page or area you invite them to link to. Likewise it tells search engines what the destination, or target, is about. Thus it is important to use proper hyperlink anchor text to maximize your search engine results. Hyperlinks, or links, point [...]

Content – Match Your Website’s Content to those Keywords and Optimize your Site for Search Engines Content is the text information Internet search robots or spiders look for. They gather this information and Index it in large servers so they can match it to people generated queries. Think of Indexing as an extremely large card [...]

I really think small businesses and self employed need to learn three basic principles of Website marketing. Then once they implement these principles the traffic to and resulting sales from their Websites will be increased. Those primary building blocks are Think Search Content Back Links A further explanation is required as to what I mean. [...]