LinkedIn Profile

LinkedIn can be used to market your self for job search or for marketing your company, its products and services.  However, two of  the biggest mistakes most make in LinkedIn are:

  1. not completing their profile 100% and
  2. not making maximum use out of the important fields.

These are the field business searchers as well as recruiters and headhunters use to find people they are looking to network or collaborate with, target and recruit for employment.

My major and basic recommendations before your can start marketing is to:

  • use the maximum number of characters allowed in certain fields of your profile, especially the fields searched most frequently. *
  • post a current picture – people want to identify with real face-to-face people, not blank spaces, icons or 20 years old pictures.
  • show me your beef – use every section and add-on option available to tell me what your brand is, who you are, what you represent, what makes you different, etc.  (Note:  Also see my Social Media and Branding pages.)

*  The most important search fields

Maximize your use of these fields.  Fill with keywords directed at your LinkedIn target market or goals are (find under the < Edit Profile > link). The following field are the most important in my estimation:

Headline (find in the < Edit > link next to your name).  { 120 }  Note, hereafter {  }  designates approximate number of characters allowed.

LinkedIn Profile Headline

Current Title – both present and immediate past – (find under your ‘Picture’ and ‘Share’ boxes  OR  the first listing in your ‘Experience’ section).  { 100 }

LinkedIn Job Job Titles I

or

LinkedIn Job Titles II

Summary { ~ 1,000 } and Specialties { ~ 400 but may be relative to summary box characters used } – both follow the large, blue bordered box after your picture, name and headline and the ‘Add Sections’

LinkedIn Profile Summary and Specialties

Add Sections

Read more about adding sections on our, what else?, Sections Page.

Keyword Research

Proper keyword research will make or break any Web based marketing efforts.  Sorry, can’t teach you this since it is really a matter of trial and error.  But I can point you in the right direction and supply some tools.  Contact me, the DIY SEO Coach and WordPress Tutor, for more information, or call (847) 634-6535 right now.

Add New Skills Section to LinkedIn

Please check out our new page on Add Skills to LinkedIn if you have not discovered it as of yet for more details.

Your next step is to expand your LinkedIn network.

Last update: July 30, 2011   August 12, 2011

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