JEM Consulting - Help For Self Employed and Small Business Web Site Owners

No, I am afraid I cannot use Plato’s principles to show people the light of Search Engine Optimization since, by my nature, I would violate his principles and I do not know how to (see 2nd paragraph below) in light of certain personal traits. Some of Plato’s teachings include (and I paraphrase from old notes): [...]

ComScore released the June, 2011 results for search engine rankings in the United States yesterday.  Google still maintains its lead on almost two to one against all others combined.  Almost 66 per cent of all explicit core results started at Google once again, unchanged from May. Out of 16.7 billion searches, 10.9 billion searches were [...]

Matt Cutts from Google talks about content on your landing or home page in this short YouTube video. In general the more content on the landing page the more that GoogleBot has to digest and index.  That includes text, pictures plus captions, stuff the search engine robots can read.  He suggests more content whenever possible, [...]

I follow Dr. Ralph Wilson of “Web Marketing Today” and have been for a while.  His site link has been on my DIY WEB Marketing page for some time as recommended. This YouTube video came today in his newsletter update. It is a little intense for newcomers and do it yourselfers, but still worth a [...]

This one surely had me in stitches! Someone wrote on a Google group in LinkedIn: “ please help me with this question that i want to make meta tags with “indian data center” site and i need some best keywords and title, which will help better to starting traffic….” To which I replied: “Excuse me [...]

Have you heard the chatter about white hat versus black hat marketing tactics? What about gray (or other color) hat? Do you know what this refers to with regards to Web marketing? In early black and white western movies (prior to movies made in color) the good guys, or heroes, wore white hats while the [...]

I added some keyword search tools to the SEO Tools page under the Search Engine Optimization page beneath the Tips Hints page.  Please enjoy and contact me with any questions.

I added new tools to my Search Engine Optimization Tools tab a little while ago. These include a page rank tester as well as readability tests.

Matt Cutts, Google Engineer spells out what I have been trying to tell folks. We cannot guarantee number 1 rankings. We strive to increase visitors who convert to prospects who turn into customers with sales. That’s it people, all we can hope to accomplish. I think I heard him say “trophy keywords.” My, oh my. [...]

I read a blog article recently from Dan Paterson. It was called “18 Simple SEO Items Commonly Missed in Web Development” and was published on SEO.com, a high ranking site with lots of traffic. As an aspiring DIY SEO I especially appreciate it where where he says: “a lot of Web developers don’t understand the [...]