JEM Consulting - Help For Self Employed and Small Business Web Site Owners

I have worn ‘many hats’ in past careers. I spent the past 30+ years as a professional consultative salesperson. I have also been a small business entrepreneur. I know that without sales one’s business does not survive. During my time in sales I learned about several important tools. Two of them are the art of [...]

Gideon Shalwick is a blogger I follow.  He recently posted a YouTube video called “Why Your Videos Suck“.  You can view it below. In the video Gideon repeatedly talks about What’s In It For Me, the old WIFIM acronym we use in sales. I think this term is a basic Sales 101 philosophy as well [...]

Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks. Organizations must adopt to the consumer’s altered [...]

Admit it if you are clueless about what Web E-Marketing is all about and want to start doing something about securing your future! I read a statement on the Web recently about small business owners with Websites who just don’t get it. And how, frankly, they are being left behind by the “I do get [...]

An article appeared in today’s Chicago Tribune that has many lessons that can be applied to E-marketing your Web business. Part of the secondary headline caught my attention as did several parts of the story. Sandra M. Jones talks about retailers using special services to promote sales in the article . Some of her very [...]

I must confess I am a reader of “print” newspapers and magazines. I prefer them to electronic versions. Although papers are shrinking more and more daily, I still like washing the ink stains from my hands. I especially like reading two papers on Sunday mornings while watching Sunday Morning and George Stephanopoulos. The time spent [...]

I have a story (not another! you say) to tell you this morning. Let me preface this by saying story telling is a salesman’s tool. We use analogies to get our point(s) across. Prior successes become the story lines for a salesman’s act. For we salespeople know we are on stage everyday with our potential [...]

See the preceding blog article for the first in this series. As a salesman I love to hear a “yes, I’ll take it”. I am an actor on a stage, and a sale is my applause. I am not afraid to hear “no thanks,” for I know I cannot please everyone. But maybes drive me [...]

I am a salesperson who doesn’t sell, that is I do not “hard” sell. I never even knew how to ask for an order until it was shoved in my face. That is until someone came running down the street after me, shouting, come back, we want to buy! Over the past 27 years I [...]