JEM Consulting - Help For Self Employed and Small Business Web Site Owners

I have worn ‘many hats’ in past careers. I spent the past 30+ years as a professional consultative salesperson. I have also been a small business entrepreneur. I know that without sales one’s business does not survive. During my time in sales I learned about several important tools. Two of them are the art of [...]

Gideon Shalwick is a blogger I follow.  He recently posted a YouTube video called “Why Your Videos Suck“.  You can view it below. In the video Gideon repeatedly talks about What’s In It For Me, the old WIFIM acronym we use in sales. I think this term is a basic Sales 101 philosophy as well [...]

Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks. Organizations must adopt to the consumer’s altered [...]