113 McHenry Road, #235
Buffalo Grove,
IL,
60089
847-634-6535
mikey@diywebjem.com
Brandon Copple, Managing Editor for Crain’s Chicago Business, conducted a round table with four successful small business owners. There are four short videos available on their site, each one a JEM (pun) a wealth of information. The first was called Lessons Learned and dealt with the economy through 2009. Comments included learning to bob and [...]
I will be starting a new MeetUp Group shortly for people interested in being a Do It Yourself Webmaster. This, quite frankly, is the most economical way to promote your business in this day and age. It far surpasses the traditional outbound marketing techniques of direct mail, e-mail blasts, print and media, advertising specialties, even [...]
A management consultant friend of mine, Jim Kendall, wrote an article last week citing several sources and potential small business marketing opportunities in Illinois. The article says there are: “…85,000 government entities that purchase what is an astonishing array of goods and services.” It continues: “Their needs often exceed what staff can support…Housing authorities. Airport [...]
It is hard for me to believe as 2009 draws to a close “…the majority of small business owners still don’t consider use of the Internet as mandatory in running a small business in America today…” This is what Discover said according to a December 17th article in the Daily Herald. Of 22 million small [...]
Just this past week Pepsi announced they pulled their Super Bowl advertising after a 23 year run. Last year’s advertising time ran about $3 million on average for a 30 second commercial. Pepsi was one of the largest advertisers and bought several minutes of time. Their advertising dollars will focus in a new direction. One [...]
As a salesman and marketer I know that sales drive most businesses. You can be great at all other aspects of your business, but without money in the register, the bills do not get paid. And eventually the business closes if the bills go unpaid. So sales is the driving force, especially in these gloomy [...]
