JEM Consulting - Help For Self Employed and Small Business Web Site Owners

Dr. Ralph F. Wilson, of Web Marketing Today posted this new video today. He interviews conversion expert Tim Ash about Four Pillars of Trust: Authority. Anybody can write or say almost anything. Who says you are an authority? Transactional Assurances. Convince me I should deal with you or hire you! That is what the prospect [...]

My best education source for successful on line marketing comes directly from Google.  Read and implement their “book” and you will not need me nor any other coach, mentor or self acclaimed guru. Here is another gem from Matt Cutts of Google once again.  He talks about one of my favorite subjects on how to [...]

“Yeah, they had a lot of yards, but yards don’t mean crap. Points do.” Yesterday morning I read this quote attributed to Brian Urlacher of the Chicago Bears NFL football team. It appeared on an AOL news blurb after the Bears upset victory of their arch rival Green Bay Packers on Monday night. I also [...]

Jim Kukral posted an article earlier today on Small Business Trends entitled The Universal Truth of Selling on the Web: Simple Wins.  In the article he warns you must keep your message simple and  narrow your choices when selling on the Web.  Do not confuse your target audience with too many options.  It may lead [...]

Three friends and I launched a new Meetup group called Chicago DIY WEB Networkers just about two months ago.  The membership is now over 60 with several meetings taking place. The group’s focus will be on the needs of small business people and the self employed. More personal than the Web or large presentations, it [...]

At our BG Networkers meeting earlier this week I quoted on a report mentioned in an interesting article by Steven Fisher. His article appeared on March 8th at Grow Smart Business.  The article focused on innovation and why small businesses scored only a C- in one of the six scored categories in a recent small [...]

Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order.  I am left brained and that is the way I function.  (I leave social [...]

Jan Bauer, Director, IL Small Business Development Center, College of Lake County posted this seminar announcement on a LinkedIn Group discussion. It comes from Michelle D. Coussens, Dean, School of Business, Kendall College (Chicago). Are you an entrepreneur? Are you thinking of starting your own business someday? If so, I have just the seminar for [...]

I found this article in my wanderings last night.  The picture just jumped out at me.  Albeit they are competitors, but at a different level…there is room for all of us.  And, my market is do it yourselfers. But the message is just as clear as mine: “Other studies show that approximately 85% of initial [...]

When you open a business, whether it be a storefront, in an industrial park or from your home, you must spread the word or create a “buzz” so as to say. In certain fields (i.e. insurance, multi-level-marketing, etc.) they tell you to start with family and friends; get them involved, get them interested, get them [...]