JEM Consulting - Help For Self Employed and Small Business Web Site Owners

To succeed on the WEB you need to be persistent, have a “thick” skin and lose any fear of failure by accumulating quick and repeated successes. My success formula to accomplish this is to first develop a good marketing plan.  Then you must test out your plan, analyze the results then tweak the plan and [...]

Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order.  I am left brained and that is the way I function.  (I leave social [...]

Small business DIY marketing, local search and more and more businesses on the Web were three items in a recent article that caught my eye. Anita Campbell wrote about them in her Small Business Trends blog yesterday, entitled “10 Small Business Trends and Opportunities”. Small business marketing does not have to be fancy. No $250.00 [...]

Chris Brogan, if you do not know of him, is a well respected and highly successful blogger, speaker and Internet marketer.  Yesterday he  wrote a very interesting blog entitled Do One Thing Very Well on his Community and Social Media blog Chris discusses a famous coffee shop in the French Quarter of New Orleans in [...]

I found this article in my wanderings last night.  The picture just jumped out at me.  Albeit they are competitors, but at a different level…there is room for all of us.  And, my market is do it yourselfers. But the message is just as clear as mine: “Other studies show that approximately 85% of initial [...]

Getting a Website up is a daunting task to many. Perhaps that is why 50% of all small businesses in the United States do not have a Website. That is a significant number when considering the Office of Advocacy of the U. S. Census Bureau in 2004 estimated there were approximately 24.7 million businesses in [...]

It is hard for me to believe as 2009 draws to a close “…the majority of small business owners still don’t consider use of the Internet as mandatory in running a small business in America today…” This is what Discover said according to a December 17th article in the Daily Herald. Of 22 million small [...]

Just this past week Pepsi announced they pulled their Super Bowl advertising after a 23 year run. Last year’s advertising time ran about $3 million on average for a 30 second commercial. Pepsi was one of the largest advertisers and bought several minutes of time. Their advertising dollars will focus in a new direction. One [...]

Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks. Organizations must adopt to the consumer’s altered [...]

I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer. The first is “Considerations in Putting Your Business on the Web” for non- Website owners. It is a pre-requisite if someone does not [...]