Archive for the ‘Do It Yourself’ Category
Thursday, March 18th, 2010
Three friends and I launched a new Meetup group called Chicago DIY WEB Networkers just about two months ago. The membership is now over 60 with several meetings taking place. The group’s focus will be on the needs of small business people and the self employed. More personal than the Web or large presentations, it [...]
Tags: E-Marketing, Small Business Marketing, Web Marketing
Posted in Building Web Business, Do It Yourself, Sales and Marketing | No Comments »
Tuesday, March 2nd, 2010
Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order. I am left brained and that is the way I function. (I leave social [...]
Tags: E-Marketing, Small Business Marketing, Web Marketing
Posted in DIY Search Engine Optimization, DIY Web Marketing Tips and Hints, Do It Yourself, E-Marketing, Sales and Marketing, Web2.0 Basics | 8 Comments »
Tuesday, January 26th, 2010
Small business DIY marketing, local search and more and more businesses on the Web were three items in a recent article that caught my eye. Anita Campbell wrote about them in her Small Business Trends blog yesterday, entitled “10 Small Business Trends and Opportunities”. Small business marketing does not have to be fancy. No $250.00 [...]
Tags: E-Marketing, Local Search Marketing, Small Business Marketing, Web Marketing
Posted in Building Web Business, DIY Web Marketing Tips and Hints, Do It Yourself, E-Marketing | 2 Comments »
Sunday, January 17th, 2010
Chris Brogan, if you do not know of him, is a well respected and highly successful blogger, speaker and Internet marketer. Yesterday he wrote a very interesting blog entitled Do One Thing Very Well on his Community and Social Media blog Chris discusses a famous coffee shop in the French Quarter of New Orleans in [...]
Tags: E-Marketing, Small Business Marketing, Web Marketing
Posted in Building Web Business, DIY Web Marketing Tips and Hints, Do It Yourself, E-Marketing | 2 Comments »
Monday, January 4th, 2010
I will be starting a new MeetUp Group shortly for people interested in being a Do It Yourself Webmaster. This, quite frankly, is the most economical way to promote your business in this day and age. It far surpasses the traditional outbound marketing techniques of direct mail, e-mail blasts, print and media, advertising specialties, even [...]
Tags: Small Business Marketing, Web Marketing
Posted in Building Web Business, DIY Web Marketing Tips and Hints, Do It Yourself, Sales and Marketing | 2 Comments »
Saturday, December 19th, 2009
Just this past week Pepsi announced they pulled their Super Bowl advertising after a 23 year run. Last year’s advertising time ran about $3 million on average for a 30 second commercial. Pepsi was one of the largest advertisers and bought several minutes of time. Their advertising dollars will focus in a new direction. One [...]
Tags: E-Marketing, It's All About Sales, Web Marketing
Posted in Do It Yourself, E-Marketing, Sales and Marketing | No Comments »
Saturday, November 21st, 2009
Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks. Organizations must adopt to the consumer’s altered [...]
Posted in Building Web Business, Do It Yourself, E-Marketing, Sales101 | No Comments »
Saturday, October 17th, 2009
I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer. The first is “Considerations in Putting Your Business on the Web” for non- Website owners. It is a pre-requisite if someone does not [...]
Posted in Building Web Business, DIY Search Engine Optimization, Do It Yourself, E-Marketing | No Comments »
Saturday, July 18th, 2009
An article appeared in today’s Chicago Tribune that has many lessons that can be applied to E-marketing your Web business. Part of the secondary headline caught my attention as did several parts of the story. Sandra M. Jones talks about retailers using special services to promote sales in the article . Some of her very [...]
Posted in Building Web Business, Do It Yourself, E-Marketing, Sales101, WebChallenges | No Comments »
Saturday, July 4th, 2009
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Posted in Building Web Business, DIY Search Engine Optimization, Do It Yourself, E-Marketing, Products and Services | No Comments »