Archive for the ‘Do It Yourself’ Category

New Meetup Group for Face to Face DIY WEB Networkers in NW Suburban Chicago Area

Thursday, March 18th, 2010

Three friends and I launched a new Meetup group called Chicago DIY WEB Networkers just about two months ago.  The membership is now over 60 with several meetings taking place. The group’s focus will be on the needs of small business people and the self employed. More personal than the Web or large presentations, it [...]

Adding An On Site Business Blog Is A Way To Boost Traffic and Sales

Tuesday, March 2nd, 2010

Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order.  I am left brained and that is the way I function.  (I leave social [...]

Do It Yourself Marketing, Local Search and Website Development are Attractive Small Business Trends

Tuesday, January 26th, 2010

Small business DIY marketing, local search and more and more businesses on the Web were three items in a recent article that caught my eye. Anita Campbell wrote about them in her Small Business Trends blog yesterday, entitled “10 Small Business Trends and Opportunities”. Small business marketing does not have to be fancy. No $250.00 [...]

Focus on What You Do Best to Successfully DIY E-Market Your Business!

Sunday, January 17th, 2010

Chris Brogan, if you do not know of him, is a well respected and highly successful blogger, speaker and Internet marketer.  Yesterday he  wrote a very interesting blog entitled Do One Thing Very Well on his Community and Social Media blog Chris discusses a famous coffee shop in the French Quarter of New Orleans in [...]

New MeetUp Group for Exisiting and Future Do It Yourself Webmasters

Monday, January 4th, 2010

I will be starting a new MeetUp Group shortly for people interested in being a Do It Yourself Webmaster. This, quite frankly, is the most economical way to promote your business in this day and age. It far surpasses the traditional outbound marketing techniques of direct mail, e-mail blasts, print and media, advertising specialties, even [...]

If Pepsi Likes Internet E-Marketing Shouldn’t You?

Saturday, December 19th, 2009

Just this past week Pepsi announced they pulled their Super Bowl advertising after a 23 year run. Last year’s advertising time ran about $3 million on average for a 30 second commercial. Pepsi was one of the largest advertisers and bought several minutes of time. Their advertising dollars will focus in a new direction. One [...]

Has the economy slowed your sales? Try some newer Web marketing techniques when traditional methods do not work!

Saturday, November 21st, 2009

Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks. Organizations must adopt to the consumer’s altered [...]

Spring Courses for Website Owners to Drive Traffic and Increase Sales

Saturday, October 17th, 2009

I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer. The first is “Considerations in Putting Your Business on the Web” for non- Website owners. It is a pre-requisite if someone does not [...]

Learn to Apply Today’s Chicago Tribune Article to Search Engine Optimization

Saturday, July 18th, 2009

An article appeared in today’s Chicago Tribune that has many lessons that can be applied to E-marketing your Web business. Part of the secondary headline caught my attention as did several parts of the story. Sandra M. Jones talks about retailers using special services to promote sales in the article . Some of her very [...]

Give Your Site the Exposure It Needs to Compete in this Market

Saturday, July 4th, 2009

Not getting the traffic results your need? Then click here www.KeywordSpy.com to give your site the exposure it needs. Take your keyword advertising to the next level! Analyze the keywords your competition uses to get their results. Choose from four powerful KeywordSpy packages to help you increase awareness in paid, organic and affiliate marketing. These [...]