JEM Consulting - Help For Self Employed and Small Business Web Site Owners

Social media marketing for small businesses, or as I sometimes call it, Web Networking, is really easy. All you have to do is set up a profile on LinkedIn (so just what is 100% complete mean?) or a Facebook Fan Page and connect with some people you know and voila, the telephone will ring off [...]

Why do you want to move one of your LinkedIn profile sections?  You may want to highlight a section with better branding strength displaying greater skills to prospective suitors.  This may especially be valuable to new graduates and students looking for work.  Recruiters, as well as visitors, have short attention spans and you have to [...]

I was privileged enough to recently view a webinar from Guy Kawasaki called “Semper Social, How To Enchant With Social Media” courtesy of Mari Smith, Social Media Keynote Speaker and Trainer.  Guy is currently a venture capitalist and according to Wikipedia: “..was one of the Apple employees originally responsible for marketing the Macintosh in 1984.”  [...]

The Harris Interactive RQ Study was established in 1999.  It measures the reputations of the 60 Most Visible Companies in the U.S.  They survey 30,000 Americans from the general public about six  areas. The survey focuses on dimensions that “ influence reputation and consumer behavior”  which include: Social Responsibility Emotional Appeal Financial Performance Products & [...]

I sent out an announcement earlier to my Meetup group about a new LinkedIn Group I started. I hope it will supplement my efforts to teach through Meetup and allow a larger platform for those self employed small business owners who really want to learn how to market on the Web via do it yourself [...]

or, When Is A Fan Page Guru Not A Guru? I don’t think anyone who calls themselves a guru is really a guru! I know I am not. I have soooo much more to learn about Web marketing. After all, I self confess to work on a shoestring budget and avoid all forms of paid [...]

This New Year’s Eve morning I saw a quote on LinkedIn shares posted by Howard Larson, who I have known casually for some years. He appears to be as much a philosopher as I am. He posted: “When you know what you want, and want it bad enough, you will find a way to get [...]

My best education source for successful on line marketing comes directly from Google.  Read and implement their “book” and you will not need me nor any other coach, mentor or self acclaimed guru. Here is another gem from Matt Cutts of Google once again.  He talks about one of my favorite subjects on how to [...]

Here in Chicagoland inclement weather is on the way.  It is a glorious thing to invite someone to view your desktop remotely while you make a PowerPoint demonstration when travel is impossible.  So, here is another small business resource worth noting and using. I have been sharing my thoughts in Beta with the developers of [...]

My education in publishing Web sites and e-marketing began over four years ago. At that time I started working on my first Web site as a hobby. I promoted Judy’s (my fantastic bride of 33 years now) party planning business A-BnC Parties and More. My goal was to see if we could increase her sales [...]