Archive for the ‘DIY Web Marketing Tips and Hints’ Category

Reasons You Are Not Getting The Results You Want On LinkedIn

Monday, January 2nd, 2012

An article authored by Dan Schawbel was published on Forbes.com titled “Why Most LinkedIn Users Don’t Get Results” New Year’s eve day. He interviewed Jan Vermeiren, networking coach and author of a results oriented book on LinkedIn. He points out a shift in inquiries about LinkedIn from individuals to sales and recruiters as well as [...]

Emphasizing Using Social Media For Job Search

Monday, December 19th, 2011

The Chicago Tribune’s recent online story called Creativity becoming a must in job searches caught my eye. Although focused at recent college graduates, the advice holds true for all job seekers in a tough market.  It advices to use some creativity in your job search.  The article points out the following ideas. Think like an [...]

Video Blog Posts Aids Your Overall Small Business Marketing

Tuesday, November 1st, 2011

Here is another do it yourself Web marketing tip and hint. Darren Rose talks about the benefits to using video posts on your blog in this video. Although a video takes longer to produce it is much more powerful than mere a blog containing only text and perhaps a photo or illustration. Some of the [...]

Employers Starting To Like And Are Hiring Social Media Workers

Monday, October 17th, 2011

I have been teaching unemployed active job seekers how to use social media to find jobs and expand their skills since class first began this past March at Indian Trails Public Library in Wheeling.  My pro bono work has since spread to other venues including job placement services and the Illinois Department of Employment – [...]

New Web Articles For Job Seekers 10-16

Sunday, October 16th, 2011

50 People on Twitter Job Seekers Should Follow is an article on Resume Bear that provides an incredible list which is broken down into sections about: Companies That Are Hiring Newspapers That Tweet About Jobs and Career Opportunities Recruiters to Follow For Resume & Job Tips, Advice & Current Job Openings Follow Be aware of [...]

Ode To My LinkedIn Discussion Thread And Social Business

Friday, October 14th, 2011

I am an avid fan of LinkedIn and have used it to take my social business (thank you IBM) networking to new levels. In the past several months I have evolved from being a hunter to being hunted. Two fundamental steps preclude moving to that vaulted level, thereafter you must adhere to some protocols. The [...]

Networking On The Web Is Not So Easy But It Is So Worth It

Thursday, August 4th, 2011

Social media marketing for small businesses, or as I sometimes call it, Web Networking, is really easy. All you have to do is set up a profile on LinkedIn (so just what is 100% complete mean?) or a Facebook Fan Page and connect with some people you know and voila, the telephone will ring off [...]

How To Move Profile Sections in LinkedIn

Tuesday, August 2nd, 2011

Why do you want to move one of your LinkedIn profile sections?  You may want to highlight a section with better branding strength displaying greater skills to prospective suitors.  This may especially be valuable to new graduates and students looking for work.  Recruiters, as well as visitors, have short attention spans and you have to [...]

Does Guy Kawasaki Have The Key To Open The Social Media Door

Friday, July 1st, 2011

I was privileged enough to recently view a webinar from Guy Kawasaki called “Semper Social, How To Enchant With Social Media” courtesy of Mari Smith, Social Media Keynote Speaker and Trainer.  Guy is currently a venture capitalist and according to Wikipedia: “..was one of the Apple employees originally responsible for marketing the Macintosh in 1984.”  [...]

What Is Your Company Reputation Ranking Small Business Owner

Wednesday, May 4th, 2011

The Harris Interactive RQ Study was established in 1999.  It measures the reputations of the 60 Most Visible Companies in the U.S.  They survey 30,000 Americans from the general public about six  areas. The survey focuses on dimensions that “ influence reputation and consumer behavior”  which include: Social Responsibility Emotional Appeal Financial Performance Products & [...]