Archive for the ‘DIY Search Engine Optimization’ Category

Search Engine Results Are A Factor Of Some 200 Ranking Signals

Thursday, July 8th, 2010

This video from Google Webmaster Help is another good insight into how Google ranks your site as it appears on a search engine results page (SERP).  Matt Cutts, Google engineer, says that page ranking is a factor of some 200 different signals.  Much of these are common sense. He cautions you should not be totally [...]

How To Begin To Do Your Own Keyword Research

Saturday, June 12th, 2010

Use this exercise to try to determine words that effectively describe what you do or what services you provide.  You will later translate them to keywords or keyword strings to enhance your Web marketing efforts. Go to a complete stranger with a computer on at Starbucks, Panera or elsewhere.  Offer to buy him/her a cup [...]

Listen To Google’s SEO Web Site Advice Since It Is From The Experts

Tuesday, June 8th, 2010

I couldn’t sleep this morning.  I ate too much last night at dinner and it kept me up most of the night.  So I got out of bed and headed for my usually haunt, the computer.  I scanned a few e-mails and looked at some RSS feeds.  Then I came across this hour long video [...]