JEM Consulting - Help For Self Employed and Small Business Web Site Owners

This video from Google Webmaster Help is another good insight into how Google ranks your site as it appears on a search engine results page (SERP).  Matt Cutts, Google engineer, says that page ranking is a factor of some 200 different signals.  Much of these are common sense. He cautions you should not be totally [...]

Use this exercise to try to determine words that effectively describe what you do or what services you provide.  You will later translate them to keywords or keyword strings to enhance your Web marketing efforts. Go to a complete stranger with a computer on at Starbucks, Panera or elsewhere.  Offer to buy him/her a cup [...]

I couldn’t sleep this morning.  I ate too much last night at dinner and it kept me up most of the night.  So I got out of bed and headed for my usually haunt, the computer.  I scanned a few e-mails and looked at some RSS feeds.  Then I came across this hour long video [...]

Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order.  I am left brained and that is the way I function.  (I leave social [...]

I really think small businesses and self employed need to learn three basic principles of Website marketing. Then once they implement these principles the traffic to and resulting sales from their Websites will be increased. Those primary building blocks are Think Search Content Back Links A further explanation is required as to what I mean. [...]

A major Search Engine Optimization company’s newsletter I received today had this subject line: “When did you find out it was all about traffic?” It didn’t take me long to realize I had that figured out a while back. Generating traffic to your site is what increases sales. And sales are why you are in [...]

I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer. The first is “Considerations in Putting Your Business on the Web” for non- Website owners. It is a pre-requisite if someone does not [...]

I disagree about PPC for “…self employed small business owners and those starting out on a limited budget. Pay per click is, at best, a short term solution. You keep paying and paying and paying…. “It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 [...]

My love is organic search engine optimization and do it yourself marketing to promote Judy’s business, A-BnC Parties and More, Inc. Why? Because it only takes time! Time to learn, then time to implement, then time to tweak. Through years of research and intuitive exploring I have gathered a wealth of information and references. I’ve [...]

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