Archive for the ‘DIY Search Engine Optimization’ Category

Search Engine Results Are A Factor Of Some 200 Ranking Signals

Thursday, July 8th, 2010

This video from Google Webmaster Help is another good insight into how Google ranks your site as it appears on a search engine results page (SERP).  Matt Cutts, Google engineer, says that page ranking is a factor of some 200 different signals.  Much of these are common sense. He cautions you should not be totally [...]

How To Begin To Do Your Own Keyword Research

Saturday, June 12th, 2010

Use this exercise to try to determine words that effectively describe what you do or what services you provide.  You will later translate them to keywords or keyword strings to enhance your Web marketing efforts. Go to a complete stranger with a computer on at Starbucks, Panera or elsewhere.  Offer to buy him/her a cup [...]

Listen To Google’s SEO Web Site Advice Since It Is From The Experts

Tuesday, June 8th, 2010

I couldn’t sleep this morning.  I ate too much last night at dinner and it kept me up most of the night.  So I got out of bed and headed for my usually haunt, the computer.  I scanned a few e-mails and looked at some RSS feeds.  Then I came across this hour long video [...]

Adding An On Site Business Blog Is A Way To Boost Traffic and Sales

Tuesday, March 2nd, 2010

Anyone who has ever sat with me or attended one of my workshops or seminars, knows I preach certain fundamentals. Generally I take a formula or step by step approach and teach the fundamental associated building blocks in a logical order.  I am left brained and that is the way I function.  (I leave social [...]

My Three Basic Principles of Search Engine Optimization and Search Engine Marketing

Sunday, February 21st, 2010

I really think small businesses and self employed need to learn three basic principles of Website marketing. Then once they implement these principles the traffic to and resulting sales from their Websites will be increased. Those primary building blocks are Think Search Content Back Links A further explanation is required as to what I mean. [...]

When did you find out it was all about traffic?

Wednesday, November 25th, 2009

A major Search Engine Optimization company’s newsletter I received today had this subject line: “When did you find out it was all about traffic?” It didn’t take me long to realize I had that figured out a while back. Generating traffic to your site is what increases sales. And sales are why you are in [...]

Spring Courses for Website Owners to Drive Traffic and Increase Sales

Saturday, October 17th, 2009

I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer. The first is “Considerations in Putting Your Business on the Web” for non- Website owners. It is a pre-requisite if someone does not [...]

Pay Per Click Advertising – I take Exception to This Author’s View on LinkedIn

Thursday, September 24th, 2009

I disagree about PPC for “…self employed small business owners and those starting out on a limited budget. Pay per click is, at best, a short term solution. You keep paying and paying and paying…. “It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 [...]

Basic Building Blocks of a Web Business

Saturday, July 11th, 2009

My love is organic search engine optimization and do it yourself marketing to promote Judy’s business, A-BnC Parties and More, Inc. Why? Because it only takes time! Time to learn, then time to implement, then time to tweak. Through years of research and intuitive exploring I have gathered a wealth of information and references. I’ve [...]

Give Your Site the Exposure It Needs to Compete in this Market

Saturday, July 4th, 2009

Not getting the traffic results your need? Then click here www.KeywordSpy.com to give your site the exposure it needs. Take your keyword advertising to the next level! Analyze the keywords your competition uses to get their results. Choose from four powerful KeywordSpy packages to help you increase awareness in paid, organic and affiliate marketing. These [...]