JEM Consulting - Help For Self Employed and Small Business Web Site Owners

A major Search Engine Optimization company’s newsletter I received today had this subject line: “When did you find out it was all about traffic?” It didn’t take me long to realize I had that figured out a while back. Generating traffic to your site is what increases sales. And sales are why you are in [...]

Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks. Organizations must adopt to the consumer’s altered [...]

I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer. The first is “Considerations in Putting Your Business on the Web” for non- Website owners. It is a pre-requisite if someone does not [...]

I disagree about PPC for “…self employed small business owners and those starting out on a limited budget. Pay per click is, at best, a short term solution. You keep paying and paying and paying…. “It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 [...]

Admit it if you are clueless about what Web E-Marketing is all about and want to start doing something about securing your future! I read a statement on the Web recently about small business owners with Websites who just don’t get it. And how, frankly, they are being left behind by the “I do get [...]

An article appeared in today’s Chicago Tribune that has many lessons that can be applied to E-marketing your Web business. Part of the secondary headline caught my attention as did several parts of the story. Sandra M. Jones talks about retailers using special services to promote sales in the article . Some of her very [...]

I must confess I am a reader of “print” newspapers and magazines. I prefer them to electronic versions. Although papers are shrinking more and more daily, I still like washing the ink stains from my hands. I especially like reading two papers on Sunday mornings while watching Sunday Morning and George Stephanopoulos. The time spent [...]

My love is organic search engine optimization and do it yourself marketing to promote Judy’s business, A-BnC Parties and More, Inc. Why? Because it only takes time! Time to learn, then time to implement, then time to tweak. Through years of research and intuitive exploring I have gathered a wealth of information and references. I’ve [...]

Not getting the traffic results your need? Then click here www.KeywordSpy.com to give your site the exposure it needs. Take your keyword advertising to the next level! Analyze the keywords your competition uses to get their results. Choose from four powerful KeywordSpy packages to help you increase awareness in paid, organic and affiliate marketing. These [...]

Aashish Malve (in his SEO Column blog) wrote on 2/26/09: “If you don’t beat the competition using PPC or SEO then you are giving business to your competitors. So, better know the competitor website’s performance and then analyze your online marketing strategy to over shadow them.” Then he goes on to list more than 11 [...]