JEM Consulting - Help For Self Employed and Small Business Web Site Owners

When I teach, coach or mentor I feel an obligation to ensure my students have a complete understanding and working knowledge of basics.  As in building a house or any building,  you cannot build very high without a solid foundation.  The structure may not withstand the force of even a mild earthquake. Witness the recent [...]

Anita Campbell ran an interesting article in Small Business Trends last Friday. She comments about an unofficial poll of small business owners’ resolutions for the new year. The findings are reported in “Small Business Goals: Fitness Conscious, Want Sales, Looking for Work-Life Balance”. Among the top 10 results are finding a job, starting a business [...]

Content – Match Your Website’s Content to those Keywords and Optimize your Site for Search Engines Content is the text information Internet search robots or spiders look for. They gather this information and Index it in large servers so they can match it to people generated queries. Think of Indexing as an extremely large card [...]

Scott Shane talks about a rising trend in small businesses in his article yesterday.  It was titled “More of the Self Employed Incorporate” and appeared on Small Business Trends. Forget the statistics and reference to linear trends for a moment.  Look at his speculations of reasons to see if any of the benefits “peak your [...]

Small business DIY marketing, local search and more and more businesses on the Web were three items in a recent article that caught my eye. Anita Campbell wrote about them in her Small Business Trends blog yesterday, entitled “10 Small Business Trends and Opportunities”. Small business marketing does not have to be fancy. No $250.00 [...]

Chris Brogan, if you do not know of him, is a well respected and highly successful blogger, speaker and Internet marketer.  Yesterday he  wrote a very interesting blog entitled Do One Thing Very Well on his Community and Social Media blog Chris discusses a famous coffee shop in the French Quarter of New Orleans in [...]

I found this article in my wanderings last night.  The picture just jumped out at me.  Albeit they are competitors, but at a different level…there is room for all of us.  And, my market is do it yourselfers. But the message is just as clear as mine: “Other studies show that approximately 85% of initial [...]

I just created a poll on LinkedIn asking if anyone is interested in an informal get together to discuss LinkedIn.  I also posted on Facebook.  We could talk about profiles, connections (friends) as well as use of groups to promote your business.  Or anything else you might want to discuss.  I would be most happy [...]

I will be starting a new MeetUp Group shortly for people interested in being a Do It Yourself Webmaster. This, quite frankly, is the most economical way to promote your business in this day and age. It far surpasses the traditional outbound marketing techniques of direct mail, e-mail blasts, print and media, advertising specialties, even [...]

The comment beneath this LinkedIn discussion headline read: “Website is all about the way you design it! No matter how much marketing you do, or how quality-filled products and services you offer, it is designing that gets you the actual recognition.” My comment: “Can’t agree less. A pretty Website without traffic is like a bright [...]