I was (now retired) and continue to think like a professional consultative salesperson. I truly feel that the most important factor in keeping you in business and making you successful is profitable sales. Therefore my only goal is to help increase your sales results, not mine. On the WEB this translates into qualified prospects visiting your WEB site and converting to clients or customers.
As before, I confess that I am not the King of Charm. In fact I am the antithesis. I also confess, I am almost totally left brained so if the following alienates you, perhaps we will never be able to effectively communicate nor collaborate. …Continue Reading
Here is my new video about Adding Skills To Your LinkedIn Profile and Editing followed by the transcript.
Today I am going to be talking about my favorite subject LinkedIn and the topic
will be adding skills to your LinkedIn profile.
Why is adding skills so important? On February 24th, 2012 LinkedIn said it is and
it was putting more emphasis on skills and expertise. Why? You just (have) not
been doing your job adding these keywords to your profiles. Either in the
headline, your job titles and descriptions, summary and specialty areas as well as
sections and applications. So LinkedIn said, in order to make the job of
recruiters and head hunters and people looking for you and your skills easier, we
are going to give a specific area to hone in on and that is the skills section.
Skills have been around for quite a while and are found under the < More > pull
down under your < Edit Profile > screen. Even though it says ‘Beta’ I have been
talking about Skills probably now for well over a year now. So it has been in
‘Beta’ quite a while.
To start just click on the < Skills > section and this window is going to open up.
Start typing a keyword to reveal your choices and when you find one that suits
you, add it to your profile.
There is a wealth of information and resources revealed behind what LinkedIn
calls it’s Skills and Expertise section of your profile. Shown in Headline is the title
of this particular skill. Then an indicator of whether this is a growing field or not.
I would recommend you review the description to make sure that it suits your
expertise.
Here in this case, you notice that the Google Webmaster Tools is already part of
my profile; and this button (See Suggested Skills) will lead you to other related
skills. Other ‘Related Skills’ are also shown on this left side bar. Going back to
the suggested related skills underneath the description you get another type of
listing here as well.
Moving to the right, at the top you are also going to see an expanded relative
growth chart. In the center column you will see other professionals using the
same skills set in their profile. Moving to the right you will see companies related
to this skill set. Next you going to see potential jobs available through this skill
set, then groups using these keywords, as well related geographical locations.
Next I am going to click on the Site Map link in the description under Google
Webmaster Tools. Here the definition of Site Map is a list of pages of a website
for crawlers or users to use which is really not what I am looking for and not quite
the same as XML Site Map. Whereas a XML Site Map is really for robots or
crawlers. This is more of what I am looking for.
I can add the skill by checking the blue box but for demonstration purposes I am
going to go return to my < Edit Profile > window. I’ll scroll down to the skills
section again type in the keystrokes ‘XML Site…’ until it is populated and
< Add > the skill there. Once the skill is added I’m taken by to my edit profile
Window. Why you ask? Well scroll down to skills again so I can < Edit > this
new skill. I can add proficiency levels as well as years of experience. (Save
Changes.)
One additional thing that I want to point out to you is that you can drag and drop
these skills to put them into whichever order you so desire.
Here is the entire narrative of the video telling you how to customize your Facebook Timeline tabs now that the transition to Timeline has occurred.
Hi again. It’s Ely Yublosky of JEM (with a ‘J’) Web Marketing Consultants. Today I am going to show you how to customize your Facebook Timeline tab features and upload a new custom tab image as well.
First sign into Facebook and go to your home page from your wall. Go to your Fan Page you want to edit (note: you must be an administrator of the Fan Page). There are two ways to get there. One is shown – go to the top right corner next to home, click the arrow down button and click the name of the Fan Page you want to ‘switch’ to. The other way is to type in the search box the name of the Fan Page that you want to go to then < Enter >. …Continue Reading
Here is Ely’s how to video step by step how to changing over to Facebook’s Timeline for you Fan pages. The full narrative follows.
Hi. I am Ely Yublosky, Social Media Intern for the Buffalo Grove Area Chamber of Commerce. Thank you for joining us today. We are going to show you how to transfer your Facebook Fan Page into the new Timeline version. Here is what the chamber’s previous Fan Page looked like. And here is the new Timeline version. Facebook will convert ALL Facebook Fan Pages to the Timeline version on March 30, 2012. To successfully prepare for your conversion you should prepare your photos ahead of time. …Continue Reading
It may be common sense to some, but if your resume (or LinkedIn profile) does not adhere to this checklist you are lagging behind the competitive curve:
Results
List accomplishments Employers want to see results not just where you worked and for how long. .
Relevance
Employers do not care how long a work history you have… they care if you are current and relevant. Things are changing very quickly in the work place and you must keep up to date. Old fashioned skills do not cut it any longer.
Intelligence
Well rounded intelligence is a combination of being smart and being street (in this case business) savvy.
Consistency
You must be focused on specific goals as they relate to your industry and even prospective employer.
I use SimplyHired to track certain jobs and keywords. As discussed in recent presentations to job seekers, I saw a tremendous growth in the use of the words “Social Media” in job descriptions since about January 15th of this year. That includes jobs not directly related to Web marketing.
SimplyHired.com
Of curse I am tethered to a PC every day and have not as yet bought into the need for a Smart Phone. However, for all of you mobile users out there, SimplyHired did announce applications for you to keep up with job postings.
Brian Clark of Copyblogger has these 22 suggestions for generating copy for your blog, and as far as I am concerned, business blog as well.
Remember the purpose of a business blog is to post new, relevant content to your Web site regularly to attract search engines. This raises your visibility and credibility and says you are relevant. You do not have to write a diary. Therefore, why be challenged with authoring your own content, day after day? It is totally unnecessary. …Continue Reading
One way to become seen and visible on LinkedIn is to Create an Event. This step by step video shows you how to easily do that. Creating an event allows you to publicize a presentation, workshop, classs, network meetings and other events to your connections and expanded network without investing a dime. Your event can also be published on social media platforms such as Twitter and Facebook at the same time and you can email to friends and post as a discussion. The creation of your event will also show in your activity area to show you are active and engaged.
Be seen! Be visible! Be different!
You must jump into the deep end of the water to get your bathing suit wet quickly. The busines world is catching on to the benefits of on line networking. You no longer can afford to be a passive observer, you must become an active participant. …Continue Reading
Josh Braaten asks “Could your lack of knowledge of marketing fundamentals be holding you back in your career?” in his article entitled ‘Six Marketing Fundamentals to Help Advance Your Career‘ on Simply Blog. This is a blog for SimplyHired, one of the job search engines (see Job Search page) I suggest you subscribe to.
He lists six marketing philosophies and how to apply them to your career. He concludes the article: “Many marketing degree programs today teach these important principles. Apply them to your professional life to increase your odds of landing a job or earning that raise or promotion to advance your career…” I discuss all of them and more in my library and career training workshops. Braaten’s points include:
A unique value proposition (UVP) or what we call a USP, for unique sales proposition, is quite frankly what differentiates you from the competition. You have to be specific concerning your skills and talents in your resume on LinkedIn profile to stand out from the crowd. …Continue Reading
Gary Vaynerchuk has been missing off my radar as of late. He launches 2012 with a trilogy of new videos. On this first he takes the Ophray Winfrey Network to task for using Twitter to stuff a message down peoples’ throats by using the traditional push marketing philosophy. Rather platforms such as Twitter are to be used to start two way relationships with consumers.
On this second video Gary says there is no such thing as ‘social media’. …Continue Reading
An article authored by Dan Schawbel was published on Forbes.com titled “Why Most LinkedIn Users Don’t Get Results” New Year’s eve day. He interviewed Jan Vermeiren, networking coach and author of a results oriented book on LinkedIn. He points out a shift in inquiries about LinkedIn from individuals to sales and recruiters as well as CEO’s. I think this is because of the publicity and notoriety LinkedIn has caused. Firstly because business people are starting to see results and are talking those results up and secondly with what has happened since the IPO.
I know first hand the results to be gained with the number of new clients I gained as well as the many, many contacts I made through LinkedIn. Even my wife has learned to expand her business to consumer party business, A-BnC Parties, through LinkedIn groups. And, I have not been keeping this a guarded secret as many do, I have been shouting it out. Most of this blog is dedicated to LinkedIn and other social media sites. I teach classes for small business people and job seekers at libraries and for various job placement agencies. …Continue Reading
Therefore my only goal is to help increase your sales results, not mine. On the WEB this translates into qualified prospects visiting your WEB site and converting to clients or customers.
