JEM Consulting - Help For Self Employed and Small Business Web Site Owners

Content – Match Your Website’s Content to those Keywords and Optimize your Site for Search Engines

Content is the text information Internet search robots or spiders look for. They gather this information and Index it in large servers so they can match it to people generated queries. Think of Indexing as an extremely large card catalog or electronic library catalog.

So you must make sure you use these same keywords liberally within your Website in original and unique content. Each page should be dedicated to a specific or different keywords. Your title tags, meta descriptions, headlines, alternative text tags, etc. should also contain keywords. Please remember that each page needs separate title tags and meta descriptions so as not to confuse the Search Engines. Do not overdo keyword saturation however, since you will eventually be penalized by search engines for keyword ‘stuffing’.

Also, avoid large concentrations of objects search engines cannot see. Videos, photos, art work, Java, iFrames, etc. Sites using these things predominantly cannot be Indexed. This is a special concern for landing or home pages. All that money spent on glitter goes down the tubes in that case.

Back Links – Use Free Social Media 2.0 Tools to Drive Traffic to Your Site which Should Increase Sales.

A back link is a hyperlink from another site to your Website. Think of this as a recommendation letter from an authority figure in your job search. Search Engines reward your efforts when done properly and ethically. This is referred to as ‘White Hat’ (or good guys as in cowboy flicks of old) Search Engine Marketing or SEM. Numerous ‘Black Hat’ (or bad) tactics are frowned upon and you actually are penalizes by search engines for doing them.

You can use article marketing, press releases, video and slide show sharing, blogging, commenting on forums, social bookmarking, social media sites, Craig’s List, local and national directories, etc., to gain back links pointing to your domain. However, purchasing links, farming, two way linking are some examples of ‘Black Hat’ techniques.

Note

I realize this is a time intensive approach for do it yourselfers. This is a shoe string way to market your Website if you are long on time and short on funds. If not consider writing checks for pay per click advertising (AdWords or sponsored clicks) and buying directory listing or links, banner advertising, etc.