I sent this email out to a group of friends earlier and wanted to share these updates with you as well.
I know I am a little early this week with my two-week tips newsletter.
For those of you who do not know, I formed a “super LinkedIn users (and wannabees)” breakfast group which meets monthly. If any are interested, please contact me. We meet on the 3rd Tuesday, monthly, in Buffalo Grove, IL.
Last week I conveyed these three LinkedIn updates to the group for discussion -
LinkedIn Showcase Pages
1. LinkedIn Publisher will soon allow all LinkedIn members to publish their own blog articles on LinkedIn. Prior it was for a select group of Internet dignitaries and public figures. Right now it is being rolled out to “heavy users” of LinkedIn. And, along the lines of other LinkedIn innovations – this is a gradual roll out and generally server based (depends on which server your particular profile resides on). So keep your sites (pun) set for your invitation.
2. LinkedIn made it easier to connect with people in their upgraded “Who’s Viewed Your Profile” window (under the ‘Profile’ menu on the top navigation bar). Also on the suggestions for connections under the people you may know windows.
3. Your “Skills” are now ‘drag and drop’ enabled (once more, as it was in the beginning…). This means if you want to emphasize a new or under performing, skill you can move it up to attract more endorsements (ugh!!!!!!) . Or the opposite, bury one you really do not do anymore. You need to be in your “edit profile’ window to enable. Note: I still think recommendations are more important.
and the bonus offering…
4. I know I have been fervently pitching launching company pages on LinkedIn, as in many prior cases and in all of my LinkedIn workshops in the greater Chicagoland area. This is especially true for small business owners. We now need to downshift, drop a gear or two, and ‘pivot’ our course. LinkedIn has done this to us many, many times before if you recall.
LinkedIn is retiring the Products and Services tabs in favor of the newer ‘Showcase’ page format on company pages. You will still be able to edit existing tabs (don’t be surprised if they eventually eliminate these features as well). This too is a gradual server based roll out.
Learn more about LinkedIn or click on a LinkedIn category on the right sidebar to view other blog posts.
LinkedIn Marketing Help For Small Businesses
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